Santa’s Marketing Cause (and other random thoughts)

Posted on December 29, 2011 by Aileen

You would’ve seen this pic already – I originally wanted this to send out Christmas greetings but got side tracked with other stuff I wanted to write about (as usual).

What I hadn’t gotten round to pointing out however, were that those were Cartier jewel boxes Santa was sitting around. Yup, this very authentic-looking Santa (who btw is super professional re pics and stuff) is part of Cartier’s marketing at ICC (International Commerce Center) Mall.

Within minutes you get a good quality picture printed out and handed to you in this very nice Cartier folder – and it’s all free!

Thing is, it’s such a nice picture, bet lotsa people took similar with their iPhones (like we did) and emailed it to all their friends as their e-Xmas card. And there you thought Cartier was “only” a nod at serious consumerism… They just paid for the most professional Santa Claus we’ve seen this season… Ahem.

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An irony of early-ish pregnancy is while you have no appetite, you know you’re supposed to eat well and so you feel guilty when you don’t. Multi-vitamins should be the answer right (especially if you can maybe get the stuff through a needle in your arm)?

So I look at the label on the bottle of Centrum given me by my Gynea. When did they discover 26 vitamins? 10, 20 years ago, they didn’t have 26, did they? Well if they hadn’t discovered 26 back then, how could they put them in supplements? So if supplements a decade ago had less than 26, what’s to say in another decade they won’t discover a few more?

Things That Make You Go "Hmmmm"

Look at bottle again. Have no choice but to still eat the actual foods that are supposed to be good for pregnancy and currently taste like a hamster litter tray. (Or at least what I imagine one would taste like). Crap.

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A Korean girlfriend described to me recently, how when she was pregnant with her son (who is one of the smarter kids in his class) she divided out her time each day: an hour listening to classical music, then different times of day to fold origami, do math in textbooks she bought specifically during pregnancy. She was moved to do that after watching a (Korean) documentary that showed the baby smiling when the mother smiled. She described how much she hated math, but made herself do the textbooks anyway because of it.

So obviously I’m all Let’s Try That! Except this pregnancy’s making me more temperamental (felt nuthin’ with Rockstar – until he came out and then I started wigging) so instead I’m now Am I Carrying A Fruitcake? Is That Why I Feel Like A Fruitcake?

(No, not really, just thought it was a little funny.) Though the Rockstar would think it really cool if Mummy had a Fruitcake. Sigh.

I'm With Fruitcake

Oh wait – don’t I already have one?

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About Aileen

I blog about living and raising my son in Hong Kong - where toddlers have entrance interviews, parents keep test score spreadsheets, private school debentures can trade for more than half a million USD. Raising Rockstar's the most important thing I'll ever do. We show our true colors by the choices we make in bringing up our children. My blog is a message to my toddler son, about what the world and his parents are like today - for when he becomes a teenager and knows everything.
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  • http://lifeafter38.blogspot.com/ zmun2

    I have a phobia when it comes to supplements and also medication. I am afraid of contamination during the manufacturing process. Low chances I know but then…

    • http://raisingrockstar.com Aileen

      Ohh yeah… Actually I feel that way about chinese herbs esp here in HK (not that I would take them regardless because of previous bad experience)… There is pretty good certification and the good places have snaking long queues, but firstly a lot of the time they assume you can read chinese and, more importantly, I never know when they prepare it whether they use dodgy substances, given the proximity to China and my inability to discern :P

  • P. Chong

    Vits are never a substitute but rather a compliment to your regular diet! Tough going in your curt state but it’s for the benefit of the future!

    Seriously, Cartier were doing something nice for the kids like that? Would have been there in a shot, but I guess that the airfare wouldn’t win it for me with the other half! Offspring not keen on things like that but I’m sure pro-Santa would be ok with me :)

    • http://raisingrockstar.com Aileen

      HI!! Nice of you to drop by.. Haha I wouldn’t call it something nice for the kids though.. More like super clever marketing – the picture they give us in that beautiful little holder that says “Merey Christnas 2011″ has the big “Cartier” shopfront words at the top (I didn’t realize til later that the pic I happened to post is j-use missing the big store name words at top)

      Also, many of the ppl queueing up for pics weren’t little kids, they were young adults. Who will soon be looking for engagement n wedding rings or other “relationship jewelry” like the Cartier love bangles/ pendant etc… Cartier are one of the more popular promise/ wedding rings among youngish yuppie professionals here..